View this post on Instagram


A post shared by Dani Kluss (@danidearestblog) on

Five years. Wow.

When I launched Dani Dearest from my college dorm room, I never thought that I would be sitting here five years later still blogging. This little creative outlet quickly snowballed into a community, a business, and more.

Along the way I’ve learned a lot, both for better and for worse. Here are 5 things I’ve learned in my last 5 years of blogging!

If you build it, they will come

Dani Dearest started as a place for me to write, create, design, and ideate. To try, fail, and then try something else. I never expected for it to become the community and home that it did.

Just Do It!

At first I felt like I was shouting into a void – and then slowly over time… people began to listen to what I was putting out there. Then people started replying, sharing with me how what I was doing was helping them, and asking me for more help.

The more I blogged, and the more “serious” I took it, the more nervous I became about if people would read it or like it. Looking back on that, I think the most important thing that I’ve learned throughout this time was to just do it. Do the creative things that scare you, and the audience will find you.

Google it!


View this post on Instagram


A post shared by Dani Kluss (@danidearestblog) on

While this is generally the mantra of our generation… putting things that I don’t know into a quick Google search has been an absolute life saver!
From how the heck to start a blog in the first place to social media tips, photo editing ideas, and more, if you don’t know it – Google it.

It’s ok to have hobbies/creative outlets that don’t make money

This is a HARD one for me, and I’m still learning it. As a “Type A Creative” when I do creative things, I want to do them perfectly, and if it’s possible for them to make money then they MUST.

While an extra stream of income is great, I’ve noticed that all of my hobbies are actually businesses and that often stresses me out. It puts a lot of pressure to do it right, and do it constantly.. Which can lead to burn out real fast.

Don’t underestimate your support system


View this post on Instagram


A post shared by Dani Kluss (@danidearestblog) on

Alright, ready for a cheesy moment? I wouldn’t still be blogging 5 years later if it weren’t for my support system. From the times that Anthony dragged me out of bed going “come onnn I know you need to write that sponsored blog post before its due!!” to the times that I had my parents and close friends act as my “Instagram husband” in public, and the time that my best friend didn’t call me crazy when I suggested we start a podcast together. From my dad texting me that he’s proud of me everytime I write a blog post about finance tips he taught me, to when I noticed my grandpa had a post-it note next to his computer with my blog URL written down on it (hi dad, hi grandpa!). From my boyfriend and my best friend writing guest post after guest post for me, when they knew I was feeling emotionally down and wasn’t able to write good content.

For a long time I sort of hid blogging from my friends and family – I felt embarrassed by it, by having people listen to what I have to say, and didn’t feel comfortable talking about it with those who’s opinions I cared about. Boy did they prove me wrong.

Don’t underestimate those who are already there, who want to see you succeed.

Its ok to take breaks

Back in November I took an unplanned nearly 5 month hiatus, then when I returned in April I opened up to you about the mass shooting and wildfires that my town had experienced and how they had affected me. Well, while they still affect me everyday, the response you gave was amazing. I was worried that my audience, my readers, wouldn’t care about me anymore once the helpful guide-like posts slowed down or stopped. Again, I was proven wrong.

You proved to me that taking breaks from blogging to improve my mental health was not only okay – it was encouraged. Thank you for that.

Well friend, here we are, 5 years later.

Thank you for going on this ride with me – no matter if you’ve been here since the beginning or this is the first post you’ve read here at Dani Dearest, this is all for you.

Here’s to many more.



5 Things I’ve Learned in 5 Years of Blogging

6 thoughts on “5 Things I’ve Learned in 5 Years of Blogging

  • September 4, 2019 at 9:35 am

    oh wow congrats on 5 years!! That’s such an accomplishment!! I’m so sorry you went through such times, but happy you gave yourself a break <3 That's what role models do!

  • September 5, 2019 at 7:39 pm

    5 years!! congrats girl you are so amazing

  • September 9, 2019 at 1:05 pm

    i love all of these. esp taking breaks – it’s essential!


Leave a Comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.

%d bloggers like this:
Read more:
New Year, Same Me: Inspired